Boostmail vs Omnisend
Boostmail and Omnisend are both capable Shopify email and SMS apps, but they pull in different directions: Boostmail leads on transparent, subscriber-based pricing with AI content generation included, while Omnisend, rated 4.7★ across 5,800 Shopify reviews, is best known for its deep library of pre-built SMS and email automation templates. On price, Boostmail is free up to 1,000 active subscribers and $60/mo at 10,000, where Omnisend's contact-based Standard plan reaches roughly $119/mo at the same list size.
This comparison lays out that trade honestly. Boostmail's advantages are pricing transparency, subscriber tiers with unlimited emails on paid plans, instead of costs that step up each time you cross a contact threshold, and AI copywriting bundled from the Free tier, plus a deliverability stack with sender-reputation monitoring and SPF/DKIM/DMARC. Omnisend's edge is the polish and breadth of its automation templates, especially for SMS. Every Omnisend figure below is sourced from its own Shopify App Store listing and pricing page, dated, and any criticism is quoted verbatim from real merchant reviews, never asserted by us. Run the calculator for your list size, then read the feature breakdown to decide.
What you would pay at your list size
Enter your active-subscriber count to compare Boostmail's published subscriber pricing against Omnisend's contact-based plans. Boostmail's price comes from its own plan tiers; Omnisend's is drawn from its listing as of the date shown. Note that Omnisend's tiers step up by contact count even when your sending volume is low, so the right comparison is at your actual list size.
Boostmail
$35/mo
Omnisend
Pricing under review
Omnisend pricing as of 2026-06-29. Source: Omnisend Shopify App Store listing. Boostmail pricing from its published plans.
Comparing against Klaviyo too? Use the Klaviyo vs Boostmail cost calculator.
Boostmail vs Omnisend at a glance
Feature coverage, example monthly cost at three list sizes, and App Store ratings, side by side. Cells marked "Partial" mean the capability exists but is narrower than a full "Yes"; the notes under the pricing rows cite each figure's source and date.
| Feature / Metric | Boostmail | Omnisend |
|---|---|---|
| Pricing model | Subscriber-based, free up to 1,000 active subscribers, then tiered by list size with unlimited emails | Usage-based (scales with contacts) |
| At 1,000 subscribers | Free | pricing under review |
| At 5,000 subscribers | $35/mo | pricing under review |
| At 25,000 subscribers | $110/mo | pricing under review |
| Email campaigns | Yes | Yes |
| SMS marketing | Yes | Yes |
| Automations | Yes | Yes |
| Abandoned cart | Yes | Yes |
| AI content | Yes | Partial |
| Segmentation | Yes | Yes |
| Popups & forms | Yes | Yes |
| Deliverability tools | Yes | Yes |
| App Store rating | 4.7 / 5 | 4.7 / 5 |
Pricing: subscriber tiers vs contact tiers
The two apps price on different units. Boostmail charges by active subscribers with unlimited emails on paid plans. Omnisend charges by contact count, and its tiers step up as your list grows, which several reviewers note can raise your bill even when your sending volume stays flat.
Boostmail, active-subscriber tiers
Free up to 1,000 active subscribers, then a flat monthly price per tier with unlimited emails. Counts active subscribers only.
- Up to 1,000 subscribers Free
- Up to 2,500 subscribers $20/mo
- Up to 5,000 subscribers $35/mo
- Up to 10,000 subscribers $60/mo
- Up to 25,000 subscribers $110/mo
- Up to 50,000 subscribers $190/mo
- Up to 100,000 subscribers $324/mo
Beyond 100,000 subscribers Boostmail continues on its Enterprise Plus plan (dedicated IP, custom design). See full pricing.
Omnisend, contact-based tiers
Scales with contact count; higher tiers bundle SMS credits. Figures as of 2026-06-29, per Omnisend's listing.
- Free Free
Up to 250 contacts / 500 emails per month; Omnisend branding
- Standard 1k $16/mo
Up to 1,000 contacts; scales with contact count
- Standard 10k $119/mo
Up to 10,000 contacts
- Pro 50k $380/mo
Up to 50,000 contacts; includes SMS credits
Source: Omnisend Shopify App Store listing. Verify the live price before deciding.
Where they overlap, and where they don't
Both apps cover the core of Shopify lifecycle marketing: email campaigns, automations and abandoned-cart flows, SMS, segmentation, and popups/forms. The honest differences are at the edges, included AI content and a deliverability focus on one side, SMS automation-template depth on the other.
What both do well
- Email campaigns with a drag-and-drop builder
- Automations: welcome, abandoned-cart flows, post-purchase
- SMS marketing alongside email
- Segmentation and popups/forms for list growth
Where Boostmail leads
- AI content included, OpenAI-powered copy from the Free plan (20,000 AI words)
- Deliverability focus, 95% deliverability target, sender-reputation monitoring, SPF/DKIM/DMARC, bounce and complaint handling (details)
- Transparent pricing, subscriber tiers with unlimited emails, not contact-tier step-ups
Where Omnisend leads (the honest gap)
- SMS automation templates, a deep, polished library of ready-made SMS and email flows
- Multi-channel template breadth, pre-built sequences across cart recovery and browse abandonment
- Large, mature review base, 5,800 reviews at 4.7★ reflect a long track record
Want the longer-form switcher angle instead of a head-to-head? See the Omnisend alternative guide.
Support & reliability
Omnisend's overall rating is high at 4.7★ from 5,800 reviews, and most merchants are satisfied. Two themes still recur in recent reviews worth weighing before you commit. These are verbatim merchant quotes from Omnisend's own App Store reviews, not our characterization.
"Costs jump significantly once you cross a contact tier even if your sending volume is low."
"Support response times can be slow when you hit a deliverability issue."
For Boostmail's side, deliverability is the headline reliability claim: a 95% deliverability target backed by sender-reputation monitoring and authenticated sending (SPF, DKIM, DMARC). Support is handled directly by the team behind the app at the help center.
When to choose which
Neither app is the right answer for every store. Here is the honest split.
Choose Boostmail if…
- You want predictable cost that scales with active subscribers, not contact-tier step-ups.
- You value AI-assisted copywriting included in the plan rather than as an add-on.
- Deliverability, landing in the inbox, is your top priority and you want authenticated sending handled.
- You prefer to build flows yourself and do not need the widest template library to get value.
Choose Omnisend if…
- A deep, polished library of pre-built SMS and email automation templates is central to your workflow.
- You want to launch multi-channel sequences from templates with minimal setup.
- SMS-heavy campaigns with bundled credits at higher tiers fit how you sell.
- A long track record and a very large review base weigh heavily in your decision.
If that is you, Omnisend is a strong, well-reviewed choice, this comparison is independent, and we say so plainly.
Frequently asked questions
- Is Boostmail cheaper than Omnisend?
- It depends on your list size, but Boostmail is free up to 1,000 active subscribers and stays competitive as you grow: $35/mo at 5,000 subscribers and $60/mo at 10,000, with unlimited emails on paid plans. Omnisend's Standard plans run roughly $16/mo at 1,000 contacts and $119/mo at 10,000, scaling with your contact count. Use the calculator on this page to compare at your exact number.
- Does Boostmail include AI content like Omnisend?
- Yes. Boostmail bundles OpenAI-powered AI content generation, subject lines, body copy, and campaign drafts, starting from the Free plan with 20,000 AI words. Omnisend offers AI assists as well; the practical difference is that Boostmail treats included AI content and transparent subscriber pricing as core wedges rather than upsells.
- What does Omnisend do better than Boostmail?
- Omnisend is well known for its breadth of pre-built SMS and email automation templates, its library of ready-made flows for cart recovery, browse abandonment, and SMS sequences is deep and polished. If you want to launch sophisticated multi-channel automations from templates with minimal setup, Omnisend's template depth is a genuine strength to weigh against Boostmail.
- Can I send both email and SMS with each app?
- Yes, both Boostmail and Omnisend support email and SMS marketing. Omnisend's higher tiers bundle SMS credits and lean heavily on SMS automation templates. Boostmail runs email and SMS under one subscriber-based plan structure with AI content and deliverability tooling included.
- How hard is it to switch from Omnisend to Boostmail?
- For most stores it is straightforward: export your subscriber list and consent records from Omnisend, import them into Boostmail, recreate your active automations (welcome, abandoned cart, post-purchase), and authenticate your sending domain with SPF, DKIM, and DMARC. Boostmail installs free from the Shopify App Store, so you can build your flows in parallel and switch over once they are ready.
Trusted by growing Shopify stores, free to install, no credit card.
See what Boostmail costs for your list
Free up to 1,000 active subscribers, with AI content and deliverability tooling included. Install in under a minute and run email and SMS from one app.
Boostmail is independent and not affiliated with, endorsed by, or sponsored by Omnisend. Product names are trademarks of their respective owners, used here nominatively for comparison. Competitor pricing and features are shown as of the dates cited and may change, verify on the vendor's own listing before deciding.