Do I need to know HTML to design an email?

No. The drag-and-drop builder handles layout and responsive rendering for you. If you do want full control, the Professional plan supports custom HTML, but most merchants never need it.

Can Boostmail write the content for me?

Yes. The AI content generator drafts subject lines and body copy you can edit. The Free plan includes 20,000 AI words per month so you can experiment before committing to a tier.

Will my email look right on phones?

Yes. Templates and blocks are responsive, and you can preview the mobile view before sending. Most marketing emails are opened on mobile, so always check that view.

Can I personalize emails per subscriber?

Yes. Insert merge tags like first name and use segments built from your Shopify data so the right people get the right message.

Create an email campaign

Reviewed by Eran Betzalel, founder · 2026-06-29

Creating an email campaign in Boostmail means assembling it block by block in a drag-and-drop builder and, if you like, generating the copy with AI, no HTML required. Because every template is responsive, your campaign renders correctly across devices, which matters because the majority of marketing emails are now opened on a phone. The builder is included on every plan, and the Free plan adds 20,000 AI words per month for content.

Build the layout

Start a new email campaign and choose a template, then shape it in the drag-and-drop builder. Drag in blocks for headings, text, images, product features, buttons, and dividers, and rearrange them by dragging. Set your brand colors, logo, and fonts once and reuse them across campaigns for a consistent look.

A few design principles that improve results:

One clear goal. Each email should drive a single primary action, shop the sale, view the new arrival, claim the code. Use one prominent button.
Lead with value. Put the offer and the call to action high, before the fold, so subscribers see it without scrolling.
Keep it scannable. Short paragraphs, clear headings, and generous spacing beat dense blocks of text.

Write or generate the copy

Add your subject line, preview text, and body. Boostmail’s AI content generation can draft a subject line and body for you; treat the output as a first draft and edit it so it matches your brand voice and is accurate about prices, products, and offers. A compelling subject line and a relevant preview line drive opens, so it is worth iterating on both.

Personalize and segment

Generic blasts underperform. Insert merge tags, such as a subscriber’s first name, and target a segment built from your Shopify data, like recent buyers, high spenders, or lapsed customers. Sending relevant content to the right segment lifts engagement and protects your sender reputation.

Preview before you finish

Preview both the desktop and mobile views, and send a test to yourself to confirm links, images, and personalization render correctly. When the campaign looks right, move on to scheduling and sending. If you are sending for the very first time, the first-campaign walkthrough covers the end-to-end flow.

Frequently asked questions

Do I need to know HTML to design an email?: No. The drag-and-drop builder handles layout and responsive rendering for you. If you do want full control, the Professional plan supports custom HTML, but most merchants never need it.
Can Boostmail write the content for me?: Yes. The AI content generator drafts subject lines and body copy you can edit. The Free plan includes 20,000 AI words per month so you can experiment before committing to a tier.
Will my email look right on phones?: Yes. Templates and blocks are responsive, and you can preview the mobile view before sending. Most marketing emails are opened on mobile, so always check that view.
Can I personalize emails per subscriber?: Yes. Insert merge tags like first name and use segments built from your Shopify data so the right people get the right message.